"Storage as a Service" - The Emergence of Digital Self Storage (DSS)
Software as a Service (SaaS) is rapidly becoming mainstream. Before the dot.com crash a lot of powerpoint presentations floated around Wall Street promoting this concept but it took the success of SalesForce.com for SaaS to be accepted. Microsoft, taking one of its greatest ever shifts, will soon and for the first time, begin selling software not as installable code but as functionality delivered over the Internet. SaaS is not a new phenomenum but now that even the worlds biggest software company is lining up behind it, it has been legitimized.
But just as businesses and consumers are growing comfortable with hosted software, they are by extension becoming equally comfortable with off-site storage of their data. GMail one-upped Hotmail and took the industry from hosted software to hosted software-and-storage when it provided users with 1 gigabyte of hosted email storage. Similarly, Yahoo! Photos lets individuals store their family photos on a server heaven-knows where. And in business, SalesForce.com stores valuable customer data in a location far far away from the office. Most SalesForce.com customers and Yahoo! Photos users probably have no idea where their data is stored, and nor do they care. People have shown that they don't really care all that much where something valuable is kept. What they do care about is how easily they can get it when they need it.
"Storage as a Service" or Digital Self Storage (DSS) is emerging as a colossal new market. Think of it as the digital equivalent of those popular self-storage rental units you store away those collectables you don't have room for in your home but with which you can't bare to part. People are inherently pack-rats, and for this reason, I expect that DSS will in the near future become as mainstream as Hotmail.
E-mail is often personal and even sentimental. The Pack Rat Creed says that "Thou shouldn't discard anything in the odd chance it might be needed later". This applies to digital data as much as to other collectables. And, it applies to e-mail data as much as to other data.
Watch for the expansion of Digital Self-Storage services offering long-term easily accessible archiving of email, instant messaging, personal records, and other individual data, similar to Yahoo! Photos.
The convergence of convenience and trust often spawns exciting new breakthrough technologies or services like SaaS and DSS. Their growing popularity appeals equally to consumers and small businesses and reflects the progressive blurring of the lines of distintion between these two markets.
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